Eyeshadow Pencil SmackDown: NYX vs. Jordana

Left: NYX "Milk", Right: Jordana "Eternal White"

(Before Rubbing & Water Test) Left: "Milk", Right: "Eternal White"

(After Rubbing & Water Test) Left: "Milk", Right: "Eternal White"

MAC "Club" Eyeshadow from L-R: No Base, "Milk", "Eternal White"

MAC "Club" Eyeshadow from L-R: No Base, "Milk", "Eternal White" 

(After Wash/Rub Test) MAC "Club" Eyeshadow from L-R: No Base, "Milk", "Eternal White"

 NYX Jumbo Eye Pencil in "Milk" vs. Jordana 12HR Made to Last Eyeshadow Pencil in "01 Eternal White"

The NYX Jumbo Eye Pencil in "Milk" ($4.49 at Ulta): This is somewhat of a blogger classic and for the last year, it's been one of my favorites as well. I did a post comparing it to several other eyeshadow primers and it performed better than some that are actually marketed as a primer. No matter how long you wait for "Milk" to set, it will smear as soon as you run your finger over it. As much as I love the "Milk" pencil, it does crease and fade throughout the day so I mostly just reserve it for lightening the brow bone, cupids bow, and inner corner.

Jordana 12HR Made to Last Eyeshadow Pencil in "01 Eternal White" ($3.99 on Jordana/Walgreens): Jordana launched this line last month. Unlike with NYX, these claim to be long-lasting and water resistant as well as matte and highly pigmented. I found that it was less tacky/sticky than "Milk" and after it sets, it becomes matte. "Eternal White" sets in a little under a minute and then becomes budge-proof. Both "Milk" and "Eternal White" extended wear time and allowed shadows to be more vibrant and true-to-color but I think that NYX did a better job at keeping the shadow more bright. Jordana's pencil is more water-resistant but initially slightly less pigmented and doesn't hold on to shadows as well as "Milk" or other primers however it only shows faint signs of creasing after wearing for 7+ hours. "Milk" on the other hand, creases after a few hours.

(If Used Alone) Winner: 
Jordana 12HR Made to Last Eyeshadow Pencil in "01 Eternal White" 

(As a Base) Winner:
The NYX Jumbo Eye Pencil in "Milk"