Saturday, March 16, 2013

GHD vs. Sedu Straighteners

The day finally came when, after five years, and several months of incessant chirping, my GHD died. As someone with bangs, a straightener is pretty essential unless you don’t mind rocking a Donald Trump style—a look that’s surprising hard to pull off. In searching I was able to narrow it down to replacing it with either a GHD Professional 1” Styler ($225) or a Sedu Pro Ionic Ceramic Tourmaline 1.5” Flat Iron ($129).

GHD Classic Styler
I purchased the Classic Styler model from for about $180. At the time, it came with a miniature Sedu straightener and a heat proof pouch (which I never used). The fact that it lasted a solid five years, despite being dropped on more than one occasion, attests to its high quality (and my clumsiness). My only complaint with the GHD is the amount of frizz I would get, particularly if I used it to curl.
Heats up in 30 seconds
1” plate allows for versatile styling
Safety shut-off
2-year warranty
Available in different colors
Universal voltage

Small amount of frizz
Slightly damaging
No temperature adjustment

Sedu Pro Ionic Ceramic Tourmaline
I was able to use a coupon code and send in an old curling iron, which gave me a $50 credit towards my purchase. Additionally, it came with free shipping. After sales tax I was able to purchase the straightener for just under $90.  You are able to create large, soft curls with the Sedu and I haven’t had to battle with frizz afterwards. It’s worth noting that Sedu makes a straightener called the Revolution that has a 1” plate; however, it wasn’t rated as well as the Pro Ionic Version.

Smoother/Softer results than the GHD
So far, less damaging
Longer cord
Adjustable temperatures
Takes less time to straighten
2-year warranty

Heats up in 60 seconds
No safety shut-off
Wide plate is less versatile

Price was definitely a factor in my decision but so were the Folica reviews, which seemed to favor the Sedu. Obviously, every heat tool is going to damage your hair to some degree, but at this point, I haven’t noticed quite as many split ends since I’ve made the switch to Sedu. They truly are both great straighteners and while I don’t know if the Sedu will last as long as the GHD did, I think I made the right decision for me.


  1. I love GHDs, I've had mine 5 years and I love that you have the option of curls, waves, flicks along with straight hair!

    Ambi xx

    Bombay Rose

  2. I can't really complain about how long it lasted-- so far I'm really loving the Sedu a little more but the GHD does have it's advantages.